Facebook is the centralized hub of the social media apps. Majority is using Facebook for marketing purposes. Around 3.46 billion activity users are taking advantage of this platform. So in this context, Facebook mentions are your go to metric for finding them.
What are Facebook Mentions?
Mostly you came across someone tagged you notification . This is the right example of facebook mention. It means tagging is not the only form of it. There is a technical difference between tags and mentions on facebook. Most of the time people complicate these terms. Importantly a mention is for times when you want to talk about mentioning other facebook users in your text content especially in comment and facebook posts.
If someone added you with the “@” symbol their name will be turned into a clickable and blue link to that profile and page and they receive a notification that they were mentioned. The Mentions symbol works like a tag button. However, this amazing feature of Facebook suggests you a number of choices and helps you to get the best recommendation on the basis of your priority. Facebook mention feature will auto suggest a list of business pages after typing @ it can make mention very easy to go as you don’t need to remember the full user’s name.
What About Tags?
Facebook offers tags that work to let the people know you were with someone. However, when you mention people in your status update or tag profiles on photos, Facebook will also add these public posts to the tagged users profile. Sometimes Facebook users use mentions to tag people and make things complicated. One thing to remember is that mentions added within the text of a public post will be indexed. But on the other hand mentioned in the private posts or personal profile it will not be indexed.
And what happens with untagged mentions?
If mentions do not include, maybe not even realize it’s there. To catch these hidden benefits, you have to use advanced monitoring tools. Furthermore, these untagged mentions can be potentially beneficial for marking context. No matter, if your facebook friend tagging you in a status update or personal profile in a post, it works amazingly to increase visibility.
When you tag Facebook pages or mention Facebook users in your post – it’s not just about getting this person’s attention. It’s about creating a network of connected content.
You can also check out the benefit of Monitoring Facebook Mentions:
- Know about brand discussion
- Make your brand strong identity
- Manage PR crisis
- Having knowledge of general brand sentiment.
Guide to Track Facebook Mentions
Facebook mentions can easily be tracked to learn more about how we can track and which methods are used for tracking. There are two methods for tracking Facebook mentions like manual tracking and using third party tools to reach the mentioned insights.
In this blog post we are going to focus on Facebook mentions utilizing manual tracking not using tool based tracking.
Manual Tracking
Using Facebook finding mentions is cool. The only thing you have to do is adjust your Facebook settings and see a list of mentions by clicking on the notification icon in the top right. You can also get benefit by utilizing Facebook additional features that work to manage your brand profile
- Facebook meta suite
- Creator studio
- Ad manager
These tools are best to save you time, you can easily schedule your posts and get real time notification, monitor page traffic and manage your ad.
Moreover, they fall short of mention monitoring. Mostly they did not accurately track untagged mentions. Furthermore, people talk about your brand out of Facebook notifications and Facebook page in general- avoid to ignore it. Additionally, If you daily check your notifications, you will get hundreds of untagged comments and posts that will go unnoticed. You have to see if your brand mentions will present you with a bigger picture of the real audience.
Conclusion
This is a complete guide about Facebook mentions which let you learn more about the real worth of it. You also have to keep an eye on checking these insights. Mentions help you to know about the potential follower and lead towards finding real partners. Apply this helpful guide to make informed decisions.