Are you facing the problem of your business sleeping on Facebook? The popularity of social commerce and Facebook shops via Facebook meta ads is well organized. Recently, Facebook introduced the Facebook Shop option, giving brands small and big an opportunity to get products and services into their followers’ hands and buyers. As we know, Facebook Shop was initiated early during the COVID-19 time, and many businesses still have not gotten the benefit of its features.
This article is best to guide.We will break down the basic Facebook strategies and what you need to know about the platform to start selling.
What is Facebook Shop
Facebook shops work as an online storefront for your Facebook page. It allows companies to upload products, tag them in posts, and start transactions from Facebook itself. However, you are familiar with Instagram shopping. The features and working are similar since I share the Facebook e-commerce platform. Facebook pages with active storefronts are denoted by the shop’s tabs, as highlighted by the Facebook shop example from Toms via desktop.
How to Create a Facebook Shops: Beginner Guide
The first and foremost thing is that you are going to need a page to attach your storefront. To set up a Facebook shop, go to Facebook “commerce manager.” you will be asked to add a shop or a catalog. Let’s start with your shop. Facebook does a good job of holding your hand throughout this process, breaking down each step and discussing clearly what you will need to approve to sell on Facebook.
Tips and Tricks for Your Facebook Shops
Most of the time, shoppers will not reach your Facebook page because people do not know about their shops and whether or not they score sales. How you promote and market your products ultimately determines whether or not you actually score sales.
Let’s dive deep into the most successful tips for building your Facebook shops strategy.
1. Organize your products into collections
To make your shop free for all, we offer you the advantage of shop collection features to sort your products and add some flavor to your Facebook at the same time. For instance, lululemon separates their products by style and product type. These sorts of companies focus on actual e-commerce shops, giving their store a sense of professionalism and making it attractive for customers to browse. In addition, sorting category-wise product arrangements lets the user easily find what they are looking for and makes it easy to fulfil user intent.
2. Line Up Shop Best Items
Whether or not you decide to upload your entire inventory to Facebook Shops is totally up to you. The first thing you have to do is test water by focusing on your best-selling product first. You have a choice to create a best-selling tag in different categories. Suppose the below brand added a rated selection that signals their most popular products and organizes them in the front of their store.
3. Sales and Discounts Offers
Deals and promotions bringing more potential customers and motivating them to buy the products, especially for those who are first-time landing on your Facebook shop. Moreover, promotional deals significantly affect exclusive sales. Facebook feels exclusive, providing all the incentives to the customer to follow you and regularly check your page for new deals.
4.Tag Products in your Posts and Stories
on the other hand, the latest trends in Facebook store organizing make it for those who are ready to waste their time looking at the whole Catalog. To avoid a wide range of followers, try to tag only products and save time consumed for product launches, drops, and sales.
5. Show off your Products from Multiple Angles
This tip applies to your Facebook Stores and the rest of your product pages on social media. If possible, including more than just a single static image of your products – include lifestyle images that show them in action. Showing your products from multiple angles, all your product pages mostly apply to Facebook stores. Rather than only showing single static images of your product, include lifestyle images that make them more engaging.
To Grow your Business with Facebook Shops yourself
Over time, Facebook shops became a potentially powerful channel for buyers and sellers to increase their sales. Facebook shops dashboard is very easy to set up with customization promotional features. It makes the right choice for both small and large businesses. The above key steps are useful and work as building blocks to create a Facebook shop strategy that attracts customers.