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Social media platform trends are always evolving. So, what are the best Facebook ad sizes to use in 2025? There are various types of Facebook ads to choose from, the ad size and specs you require will vary from format to format. To make your next Facebook ads creative follow the below guildelines.
This article will cover the complete details regarding all fb ad image size in one place while organized by placement. Keep reading this article to make informed decisions regarding the best ad size for Facebook.
Facebook Feed Ad Sizes
Our Facebook news feed is probably what you think most of the time when we talk about Facebook ad sizes. It’s a scrollable place to find all your friends’ stories, status updates, photo updates, video reels, and much more. In addition, you will find brand updates and pages you follow.
Facebook feed ads are available in numerous styles, from carousel ads to single image or Facebook website ad image size, which are considered the most popular Facebook ad placements.
Moreover, the second item in the user feed is an ad, with more mixed-between organic content as users continue scrolling.
Facebook Feed Ad Image
- Display size: 1440 x 1440 pixels (1:1 ratio) or 1440 x 1800 pixels (4:5 ratio)
- Minimum image ad width: 600 pixels
- Minimum image ad height: 600 pixels (1:1 ratio) or 750 pixels (4:5 ratio)
- Aspect ratio: 1:1 or 4:5
- File type: PNG or JPG
- Maximum file size: 30MB
Feed Video Ad Sizes.
- Display size: 1440 x 1440 pixels (1:1 ratio) or 1440 x 1800 pixels (4:5 ratio)
- Minimum video ad width: 120 pixels
- Minimum video ad height: 120 pixels
- Aspect ratio: 1:1 for desktop or mobile or 4:5 for mobile only
- File type: MP4, MOV, GIF
- options for video Ads settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Maximum file size: 4GB
- Maximum video length: 241 minutes
Carousel Ad Sizes
Facebook carousel ads provide an opportunity to show up to 10 images or videos, combine them, and link each one to a separate link or landing page. It is considered one of the most popular Facebook ad sizes because of its versatility. In addition, they benefit from so many placement options across mobile and computers.
In addition, one of the effective carousel formats is collection carousel ads, which pull your image ad links from your connected product Catalog to automatically create relevant, conversion-focused ads for E-Commerce shops.
Carousel Image Ad Sizes
- Display size: 1080 x 1080 pixels or larger
- Aspect ratio: 1:1 or 4:5
- File type: PNG or JPG
- Maximum file size: 30MB
Carousel Video Ad Sizes
- Display size: 1080 x 1080 pixels or larger
- Aspect ratio: 1:1 or 4:5
- File type: MP4, MOV, GIF
- Maximum file size: 4GB
- Maximum video length: 240 minutes
Facebook Reels Video ad Sizes
Suppose you want to boost your existing reel or create a specific ad inserted between organic reels when users scroll down the reels section on a desktop or smartphone. However, the minor difference between a regular reel and a reel ad is that you can add a call to action button with a link. Facebook ad graphic size can be used as an overlay ad, which is shown at the bottom of a reel as the user watches. Furthermore, choosing a small image with an ad copy next to it makes an image that stands out. here is info listed below about video length for Facebook ad.
Facebook Reels Image Ad Sizes
- Display size: 1080 x 1080 pixels or larger
- Minimum width: 600 pixels
- Aspect ratio: 1.91:1 to 1:1
- File type: PNG or JPG
- Maximum file size: 30MB
Facebook Reels Video Ad Sizes
- Display size: 1440 x 2560 pixels
- Aspect ratio: 9:16
- File type: MP4, MOV, GIF
- Suggestion Facebook video ad settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Maximum file size: 4GB
- Maximum video length: No maximum limit
Conclusion
In the concluding remarks, when you are going to launch a new Facebook ad campaign, the first and foremost thing is to clearly assess your goals. You can choose the best and most effective ad format according to your business requirements. After that, you have to choose the most suitable Facebook ads dimensions and Facebook ad specs to boost your creativity. This article provides you with comprehensive details about facebook advertisement size, meta ad specs for making informed decisions.