Social media platforms are evolving over time. Before we deep dive, new trends emerge along with their accompanying hashtags and new topics are gaining popularity. Recently, social media features something we can’t live without. Facebook stories which were introduced in 2016 and become one of the viral features. It’s all about adapting to the latest changes and implementing the brand new features into your marketing strategy.  

So, if you are going to use facebook stories for marketing, this detailed guide explains what the feature is, why you should use it and how facebook stories for business. 

Why Facebook Stories Matter For Your Business

Now the question is why use facebook stories for business? What benefits business can gain? Recently facebook algorithms can be complex for gaining organic reach. Luckily facebook stories appear at the top of every newsfeed where people are mostly to take notice.Around 500 million people use facebook stories per day, it means it has potential to reach a large audience with the right strategies. 

According to research, 58% of people  have viewed a brand’s website, approximately 50% visited a website to buy a product or services. If you want to grow your business account and make your instagram stories engaging, here is a comprehensive guide on how to use facebook stories for business. 

What are Facebook Stories?

Instagram stories are like facebook stories consist of images and videos that lasts for 24 hours. Although you have the option to take a screenshot of a facebook story to watch later. In early 2000 when facebook introduced users made real time updates. Most people share large videos or their personal highlights with friends and family. 

Furthermore, Businesses can easily interact with their top followers through story posting. Facebook algorithms prioritize family and friends in the news feed section to maximize your organic reach. In other words, stories on Facebook are leverage for organizations to increase their content visibility, especially as they take up main real estate on mobile apps and websites. 

What is Ideal Facebook Stories Length

Facebook stories are short and precise for a reason. It is useful to keep your viewers engage through the whole story

The maximum length for a facebook story is 20 seconds and a photo lasts for five seconds. Facebook video ads length size must be 15 seconds or less. If you have decided to run facebook ads in the form of stories for long, they will split into separate story cards. 

What is Optimal Facebook Stories Size

Stories on facebook are designed to fill up your whole phone screen and its resolution which is 1080 by 1080 pixels from videos and photos alike. The best ratio of the story should be 1.91:1 to 9:16. The facebook  logo and text placement is also important.  You can use 250 pixels of space at the top of your visuals. 

How to Create Facebook Story Content

Now you have the choice to make a facebook story via computer as well as facebook mobile app which offer your exclusive feature to make your story creative. To create facebook stories for business, you have to click on the “+”  icon that shows on your facebook business profile picture and tap on  create story option. Here you will see various options to create your facebook facebook story content.

Follow below the quick guide to know more about story creation:

Step 1:

When you start facebook story creation, you can choose different types of content formats and click on photos or videos from your gallery. Facebook feature such as formats and tools for your stories content:

You can choose facebook features and take to make story content creative. 

• Text for body description.
• Gallery for sharing videos and photo on your one 
• Boomerang turns your image into animation.
• Superzoom for zooming in 
• Poll for answering the viewers questions
• Layout works to post multiple image or collage configuration

However when you click on camera icon, you can easily record video and take photo or join facebook live videos.

Step 2.

If you are ambitious to make content creative  and intended to customize your facebook story. You can utilize the facebook tool to add fun after you choose the images from the gallery or take a new picture or video. 

• You can add text to your story as a close caption while customized the text with different fonts, style, background and colours.
• You can use stickers which are both animated and static.you can add songs and GIFs to your story, share an event, conduct FAQs, tag products and share your location also. In addition, text overlay images look impressive.
• Add animated effects to make your story slide, zoom in or out as bounce.

Step 3.

Facebook stories on page versus page is the ability to share links. Using facebook stories for business adding calls to action buttons is crucial for marketing. Clicking on the link icon, you can choose a call to action button and further customize them for viewer interaction. It let the user call us, get direction, shop now and much more.

Step 4. 

In the end when you complete the editing process and click on share now your story will be visible to your audience. 

Conclusion 

Business organizations who want to increase their engagement on facebook, utilize facebook stories feature to boost your business growth. By reading this article you will understand the best practices to use the feature and apply it for your project. To grow your facebook check out facebook marketing strategy.